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Tanishq
Good morning, Tanishq.
nailinit  ·  workspace live  ·  Last sync just now
--:--:--
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TODAY'S GOAL
Cross ₹15K revenue today across all channels
TODAY'S SNAPSHOT
REVENUE TODAY
Live once the daily Unicommerce feed is connected
ALERTS
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UNREAD CHATS
Click to open Team Chat
CATALOG
Live Shopify SKUs
LOW / OUT OF STOCK
From live inventory
IN PIPELINE
Idea → Ready
NEXT LAUNCH
Set target dates in Pipeline
KITS BELOW TARGET
30-day ready stock
MY TASKS
PAYMENTS PENDING
FUNDRAISING
committed
INVENTORY ALERTS
CONTENT DUE
Nothing scheduled — plan posts in the Content calendar and deadlines surface here.
D2C REVENUE · LAST 7 DAYS
Daily revenue lands here once the Unicommerce feed is connected — Shopify snapshot totals show in Sales meanwhile.
CHANNELS
Combined Sales
MoM · Run rate · AOV ·
Combined Orders
Units · Returns · Best ·
Sales trend
Gross revenue by month · stacked · responds to filter
Monthly summary
Within filter range
Channel breakdown
Within filter range
Financial summary
FY-wide from MIS (not filter-dependent)
Quick range
From
To
Metric
Channels
Daily trend
Daily channel breakdown
Per-day per-channel revenue · top 60 days
% of gross revenue · monthly
100% stacked
Channel scorecard
FY totals, MoM growth, sync status
Channel × month revenue (₹)
FY share
P&L roll-up
FY25-26 · monthly · ₹
Gross margin %
CM1 / CM2 / EBITDA
Burn
Cash runway
Breakeven needed
Search SKU
Sort by
SKU leaderboard
Search
Category
Status
Badge
Sort
Merchandising insights
Snapshot of catalog health
Catalog
Cash position by month
Inflow vs outflow . closing balance
Bank accounts
Live balances . placeholder until Razorpay/bank API wired
Receivables by channel
Pending settlements
Settlement cycles
Days from invoice to cash by channel
Recent transactions
Inflow + outflow . last 45 days
Settlement ledger
All settlements . settled + pending
Ageing buckets
Outstanding receivables
By party
Top 6 outstanding
Receivables ledger
Segment mix
Acquisition source mix
Segment scorecard
Underestimated by founders. These 4 buckets routinely blow past budget in fast-growing beauty brands. Flagged below.
Spend by category
Last 60 days actual
Where we are vs the plan. Actual data ends 15 May 2026. Plan starts Apr 2026 and runs through Mar 2028. Pre-Q2 months (Apr-Jun 2026) come from the assumptions sheet; Q2 '26 onwards from the quarterly projection sheet.
Monthly: Plan vs Actual
Pre-Q2 '26 actuals tracked; June '26 is the Diet Coke inflection
Pre-launch tracking trend
Apr-Jun 2026 · Plan vs Actual
Search
Channel
Status
Recent orders
Profitability by channel
Synthesized: applies channel-specific take-rates & commissions to MIS revenue
Contribution waterfall · FY
Top SKU margin
Real ₹ contribution
Forecasts use trailing 60-day daily averages with channel growth multipliers. Adjustable assumptions below.
Growth assumption
Horizon
Forecast vs actual
Daily revenue · last 90 days actual + horizon projected
Channel projection
Stock health
By status
Ageing buckets · value @ cost
Alerts
Active inventory alerts
SKU inventory
Oldest batches
FIFO depletion · top 25 oldest
Connector status. Shopify is live. Add or wire other channels below.
Connectors
12 sources · 1 live, 11 manual or pending
Sheet templates
Master Google Sheet expected to contain these tabs
Formula configuration
Editable definitions — preview only
MetricFormula
Gross RevenueΣ item selling price (before deductions)
Net RevenueGross − Discounts − Returns − Taxes
Gross ProfitNet Revenue − COGS
Gross Margin %Gross Profit ÷ Net Revenue
CM1Net Rev − COGS − Packaging − Shipping − Platform Commission
CM2CM1 − Performance Marketing / Ad Spend
CM3CM2 − Channel-specific fixed costs
EBITDACM3 − Central fixed costs
All Invoices
Receivables & payables — track inflows and outflows
Invoice #From / ToCategory PeriodAmount Due DateStatusDaysAction
Channel Receivables
OUTSTANDING
₹0
Net amount pending
OVERDUE
₹0
0 invoices
DUE THIS WEEK
₹0
0 invoices
RECEIVED (MTD)
₹0
0 invoices
NEXT PAYOUT
INVOICE # CHANNEL MODEL GROSS RETURNS NET DUE INV DATE DUE DATE AGING STATUS
Pending Invoices
0
Awaiting payment
Reimbursements
0
Pending approval
Pay Requests
0
Awaiting Finance
Total Payable
₹0
All pending items
Pending Approvals Queue
Invoices for Payout
VENDOR / SUPPLIER DESCRIPTION AMOUNT DUE DATE STATUS FILE
Reimbursement Requests
REQUESTED BY DESCRIPTION CATEGORY AMOUNT DATE RECEIPT STATUS
Payment Requests to Finance
REQUESTED BY FOR / DESCRIPTION CATEGORY AMOUNT URGENCY STATUS
Finance Payables · All Pending Items
Consolidated view of everything awaiting Finance approval or payment
Money In (MTD)
₹0
Revenue received
Money Out (MTD)
₹0
Payments made
Net Cash Flow
₹0
In minus Out
Transactions
0
This period
TYPE:
CATEGORY:
REF DESCRIPTION CATEGORY DATE AMOUNT TYPE
Total Vendors
0
Registered
Active
0
Currently engaged
Suppliers
0
Manufacturing / RM
Creators
0
Influencers / UGC
VENDOR TYPE CONTACT GSTN PAYMENT TERMS STATUS
Register New Vendor
Add a new vendor to the registry. All fields marked * are required.
BANK DETAILS
D2C REVENUE · MTD
₹1.57L
● LIVE Shopify · May 1–16
D2C ORDERS MTD
166
158 customers · 7% repeat rate
D2C GROSS AOV
₹945
Net AOV ₹714 · May 1–16
PEAK DAY (MAY)
May 16
18 orders · ₹17,536 gross
CHANNEL REVENUE · MTDMay 1–16, 2026 · D2C live, others est.
Shopify D2C
₹1,56,954
Amazon est.
₹38,200
Blinkit est.
₹21,800
Zepto est.
₹14,600
Nykaa est.
₹12,300
Myntra est.
₹7,800
B2B Salons est.
₹4,900
Flipkart est.
₹680
TOP SKUs BY REVENUE · ALL TIMEShopify D2C · Live data
#ProductGross RevenueOrders
1Gold Drip · Almond Long 24pc₹2,54,647174
2Freshly Baked · Nude Round Short 24pc₹2,31,222197
3Hot Cocoa · Nude Brown Medium 24pc₹2,28,100216
4Adulting · White Coffin Medium 24pc₹2,03,303194
5Red Velvet · Red Square Long 24pc₹1,87,12562
6Mystic Eye · Nude Almond XL 24pc₹1,47,39146
7Moonchild · Wine Oval Short 24pc₹1,45,297146
8Clean Girl · Multi Almond XL 24pc₹1,41,22697
Top 8 Total₹18,38,3121,132
RECENT ORDERSLatest 10 · Shopify D2C · ● Live
OrderDateCustomerAmountItemsStatus
#2808May 16Gowthami S.₹4741Processing
#2807May 16Athira R.₹4741Processing
#2806May 16Saparna A.₹9693Processing
#2805May 16Ektha₹1,0583Pending Pay
#2804May 16Joyline₹9693Processing
#2803May 16Kohilavetri₹1,5583Pending Pay
#2802May 16Megha S.₹9693Fulfilled
#2801May 16Shanvi S.₹4741Fulfilled
#2800May 16Poonam S.₹1,3582Pending Pay
#2799May 16Anushka S.₹4741Fulfilled
CHANNEL PERFORMANCE · MTDMay 1–16, 2026 · 9 active channels
ChannelRevenue MTDOrdersAOVMoM GrowthReturn RateStatus
Shopify D2C ● LIVE₹1,56,954166₹945+2.3xLive
Amazon₹38,20078₹490+14%3.8%Live
Blinkit₹21,80068₹321+67%0%Live
Zepto₹14,60041₹356+41%2.4%Live
Nykaa₹12,30022₹559-6%0%Live
Myntra₹7,80018₹433-12%16.7% ⚠Return Flag
B2B Salons₹4,9008₹613+5%0%Active
Flipkart₹6803₹227-45%Paused
Instagram Shops₹4202₹210Setup
D2C Live + Est.₹2,56,934342+
CHANNEL FLAGS & ACTIONS
Myntra — High Return Rate (16.7%)
3 of 18 orders returned. Review listing content & sizing guides. Consider SKU audit for Myntra catalog.
🚀
Blinkit — Fastest Growing Channel (+67% MoM)
Zero returns, 68 orders in 16 days. Consider increasing Blinkit inventory allocation & onboarding more SKUs.
Flipkart — Underperforming (-45% MoM)
Only ₹680 revenue with 3 orders. Currently paused. Review catalog pricing strategy before reactivation.
Shopify D2C (166) ● LiveAmazon (est.)Blinkit (est.)Zepto (est.)Nykaa (est.)Myntra (est.)
SHOPIFY D2C ORDERS · MTD166 orders · May 1–16 · ● Live
OrderDateCustomerAmountItemsPaymentFulfillment
#2808May 16Gowthami Srinivas₹4741PaidUnfulfilled
#2807May 16Athira Retnan₹4741PaidUnfulfilled
#2806May 16Saparna A.₹9693PaidUnfulfilled
#2805May 16Ektha₹1,0583PendingUnfulfilled
#2804May 16Joyline₹9693PaidUnfulfilled
#2803May 16Kohilavetri₹1,5583PendingUnfulfilled
#2802May 16Megha Sharma₹9693PaidFulfilled
#2801May 16Shanvi Sethiya₹4741PaidFulfilled
#2800May 16Poonam Sachdeva₹1,3582PendingUnfulfilled
#2799May 16Anushka Sureka₹4741PaidFulfilled
#2798May 16Umaida Binti Fayaz₹4741PaidFulfilled
#2797May 16Shigitha P.S.₹5581PendingFulfilled
#2796May 16Steffy Juliet₹1,0583PendingFulfilled
#2795May 16Manika Aggarwal₹4741PaidFulfilled
#2793May 16Anu Anna Wilson₹6691PaidFulfilled
D2C MAY PROJ.
₹3.04L
₹9,809/day × 31d · ● live rate
JUNE FORECAST
₹3.20L
+5.3% wedding season lift
D2C FY26 RUN RATE
₹35.8L
annualized · ● live
FY26 TARGET
₹80L
44% gap · needs 2.25x
CHANNEL FORECAST · MAY → JUNE
ChannelMay Proj.June Fcst.Change
Shopify D2C₹1.01L₹1.08L+7%
Amazon₹73,500₹75,000+2%
Blinkit₹41,900₹47,000+12%
Zepto₹28,100₹31,000+10%
Nykaa₹23,600₹22,000-7%
Myntra₹15,000₹14,000-7%
B2B Salons₹9,400₹13,000+38%
Total₹2.97L₹3.10L+4.4%
QUARTERLY OUTLOOKMay–Sep 2026
MonthForecastvs PriorConfidence
May '26₹2.97LHigh
Jun '26₹3.10L+4.4%High
Jul '26₹2.85L-8%Medium
Aug '26₹3.40L+19%Medium
Sep '26₹3.80L+12%Low
5-Month Total₹16.12L
REVENUE TREND · MAY–SEP 2026
May '26
₹2.97L
Jun '26
₹3.10L
Jul '26
₹2.85L
Aug '26
₹3.40L
Sep '26
₹3.80L
AD WALLET BALANCES Update balances manually until API sync is live
API integrations coming: Meta Ads Manager, Google Ads, Amazon Advertising, and Blinkit/Zepto via MCP. Wallet balances are manually maintained until then.
TOTAL AD SPEND · MTD
₹2.30L
May 1–16 · all channels
AD-ATTRIBUTED REVENUE
₹9.21L
via platform attribution
BLENDED ROAS
4.0x
revenue ÷ spend
ACTIVE CAMPAIGNS
14
across 5 platforms
PLATFORM BREAKDOWN · MTDMay 1–16, 2026 · platform-attributed
PLATFORM SPEND MTD REVENUE ROAS CPM / CPC CAMPAIGNS MoM
📘
Meta
Facebook · Instagram · Reels
₹1,20,000 ₹4,80,000 4.0x ₹210 CPM 5 active +18%
G
Google
Search · Shopping · Display
₹45,000 ₹1,62,000 3.6x ₹38 CPC 3 active +9%
📦
Amazon Ads
Sponsored Products · Display
₹32,000 ₹1,44,000 4.5x ₹22 CPC 4 active +24%
Blinkit Ads
Sponsored · Banner · Listing boost
₹18,000 ₹72,000 4.0x CPT model 2 active +67%
🟣
Zepto Ads
Sponsored · Category banner
₹15,000 ₹63,000 4.2x CPT model 2 active +41%
Total ₹2,30,000 ₹9,21,000 4.0x 16
ACTIVE CAMPAIGNS
PLATFORM CAMPAIGN OBJECTIVE STATUS BUDGET/DAY SPEND MTD REVENUE ROAS
Product launch Campaign Festive / sale moment
Product Database
TOTAL SKUs
19
LIVE
10
IN PIPELINE
9
AVG MARGIN (LIVE)
75.2%
LOW / OOS
3 / 1
LIVE PRODUCTS
10 products
IN PIPELINE
9 products
Product Research Studio
Type any product idea — get market data, supplier options, margin analysis, and brand concepts instantly.
Try:
🔬
Enter a product idea above
We'll surface market sizing, competitor benchmarks, supplier options & brand concepts.
Live Shopify catalog
Total Stock Value
₹22.4L
FY26 inventory
Active SKUs
12
Full catalog
In Transit
1,200
units inbound
Low / OOS
4 SKUs
Action needed
Avg Cover
48 days
blended
ALERTS
OUT OF STOCKNIT-BC-05 · Mini Base Coat 5ml
1,200 units in transit · ETA Jun 5
CRITICALNIT-PR-01 · Peel-off Base Coat
56 units · 4 days cover
LOW STOCKNIT-GNK-002 · Gel Nail Kit Starter
234 units · 26 days cover
LOW STOCKNIT-NP-BL · Nail Polish Ballet Slipper
187 units · 27 days cover
PLATFORM ALLOCATION
Platform Units SKUs Share Health bar
Warehouse / D2C 8,200 12 47%
Zepto 2,180 7 12%
Blinkit 1,707 6 10%
Amazon FBA 2,188 7 13%
Nykaa WH 1,604 6 9%
In Transit 1,200 1 7%
Returns This Month
47
+12% vs last mo.
Return Rate
2.1%
Industry: 3.5%
Refunds Issued
₹18,230
This month
Avg Resolution
2.3 days
Within SLA
RETURN REASONS
Wrong size / shape
Nail size doesn't fit — most common for press-ons
1940%
Broken on arrival
Packaging damage during shipping
1123%
Doesn't match listing
Color looks different in photos
919%
Changed mind
No product defect reported
818%
Packaging Concept Generator AI
Enter a product name and style to generate 6 packaging concepts in the nailinit brand aesthetic.
Active Style
Price Tier
Concepts Generated
0
📦
Enter a product name above
We'll generate 6 packaging concepts with palette, finish, and material suggestions.
Active Suppliers
0
no suppliers yet
Avg Lead Time
across all active
Samples Pending
0
awaiting review
Total Credit Available
combined limit
SUPPLIER CONTACT CATEGORY PRODUCTS LEAD CREDIT SAMPLES STATUS
Raw Materials
0
tracked SKUs
Kits
0
assembly recipes
Below 30-Day Target
0
kits need restocking
Raw Materials
Kits
Total SKUs
38
Active on Shopify
Units in Stock
1,220
Across all products
In Stock
21
>10 units
Low Stock
5
1–10 units
Out of Stock
12
Needs restock
Filter:
All Products · Shopify Live
IMG PRODUCT SKU PRICE STOCK STATUS
Restock Alerts
📦
Inventory History
Connect your warehouse or 3PL to track inbound & movements.
Scheduled Posts
18
This month
Posted MTD
8
On track
Drafts Pending
3
Need review
Active Creators
6
on roster
May 2026
Instagram
YouTube
Pinterest
Blog
Email
MON
TUE
WED
THU
FRI
SAT
SUN
1
2
3
IG · Story bundle ✓
4
5
Email · Welcome ✓
6
7
IG · Product reel ✓
8
9
Pin · Spring board ✓
10
11
12
IG · Brand carousel ✓
13
14
Blog · Nail care ✓
15
IG · Brand teaser ✓
16
Pin · Summer inspo ✓
17
TODAY
18
Email · Restock ✓
19
IG · Mystic Eye 🕐
20
Email · Newsletter 🕐
YT · Tutorial ✏️
21
Blog · Nail trends ✏️
22
IG · Summer Story ✏️
23
24
IG · UGC Bundle
25
Pin · Gift guide
26
27
28
29
30
31
Posted / Sent
🕐 Scheduled
✏️ In Progress / Draft
· Planned
Creator & UGC Database
All creators, influencers & UGC partners for nailinit
NAME HANDLE PLATFORM TIER FOLLOWERS ENG RATE NICHE POSTS DONE STATUS
Items in Queue
5
total
Awaiting Review
2
need action
Awaiting Sign-off
1
escalated
In Revision
1
feedback sent
Approvals Queue
@beautywithriya — Reel Draft #1Awaiting Review
"May Nails" campaign · Submitted May 15
Amazon A+ Content — July RefreshAwaiting Sign-off
8 slides · Updated per Q2 guidelines
Myntra Banner SetAwaiting Review
3 banner sizes · Updated per feedback
Meta Ad Creative — June Campaign SetIn Revision
⚠ Needs color fix on banners 3 & 5 — brand orange off
@priya.nails — Story SetApproved ✓
5 stories · Pre-approved May 15

Products

Select a product to begin
Choose from your catalog to generate ad images, listing content & copy
SOPs & Checklists
Shareable SOPs for UGC creators, agencies & internal team
UGC Creator Brief
Standard brief for all UGC creators
Active
Deliverables, shoot guidelines, caption requirements, hashtags, deadlines & payment terms.
Agency Onboarding
For content/creative agencies
Active
Brand kit, access credentials, approval workflow, revision cycles & payment milestones.
Content Calendar SOP
Monthly planning & posting schedule
Active
Content mix ratios, posting times, channel-wise format guidelines & approval gates.
Instagram Reel Checklist
Pre-publish quality checklist
Active
Hook strength, audio, captions, hashtags, CTA, cover frame & brand consistency check.
◎ My Tasks
ROUND TARGET
₹3Cr
Seed · Close Jun 30
COMMITTED
₹1.2Cr
3 investors · 40% filled
SOFT COMMITS
₹60L
Titan Capital · verbal
REMAINING
₹1.8Cr
43 days to close date
Round Progress
Target close: Jun 30, 2026
Committed ₹1.2Cr (40%)
Soft commit ₹60L (20%)
Remaining ₹1.8Cr (40%)
COMMITTED INVESTORS
👤
Arjun Kapoor Angels
Angel · Consumer
₹50L
✓ Wired
🏦
Riya Ventures
Micro-VC · D2C
₹40L
✓ Wired
🏠
FamilyOffice India
Family Office · HNI
₹30L
⏳ Transfer pending
FOLLOW-UPS DUE
Blume Ventures
DD follow-up — today
Today
Kae Capital
First call scheduled
May 20
HNI Collective
Send deck
May 21
PIPELINE SNAPSHOT
Active conversations8
In due diligence2
Potential if all convert₹4.55Cr
Avg check size (active)₹68L
INVESTOR TYPE CHECK SIZE FOCUS STAGE NEXT ACTION
Documents
14
In data room
Last Updated
May 24
MIS + pitch deck
Investor Views
23
This month
Status
Active
All docs current
INVESTOR PORTALPassword-protected shareable link
INVESTOR PORTAL URL
localhost:7421/investor.html
ACCESS PASSWORD
••••••••••••
23
views this month
8
unique visitors
4.2m
avg session
PORTAL SECTIONSShare direct deep-links with investors
📊
MIS Reports
#mis
📈
Projections
#projections
📬
Updates
#updates
🎯
Pitch Deck
#pitchdeck
RECENT ACCESS LOG
Investor viewed MIS Reports + Pitch Deck
Today · 2:14 pm
New session · Overview + Cap Table
23 May · 6:40 pm
Downloaded Pitch Deck v3.2
22 May · 11:08 am
Viewed Projections · 8 min session
20 May · 9:22 am
DATA ROOM DOCUMENTS
📊
Pitch Deck v3.2
Updated May 15
Current
💰
Financial Model (FY27)
Updated May 18
Current
📈
MIS Report — May 2026
Updated May 24
Current
📋
Cap Table
Updated Apr 30
Current
⚖️
Legal DD Pack
Updated Apr 20
Review needed
Cap Table
Shareholding & ownership structure · Dot & Shadow
Pre-Series A
TOTAL SHARES
1,00,000
Fully diluted
LAST VALUATION
₹12Cr
Seed round
FOUNDER EQUITY
72%
pre-dilution
ESOP POOL
10%
allocated
OWNERSHIP BREAKDOWNAs of May 2026
SHAREHOLDER TYPE SHARES OWNERSHIP % AMOUNT INVESTED ROUND
Tanishq (Founder)Founder72,00072.0%Incorporation
Angel Investor 1Angel8,0008.0%₹96LPre-Seed
Angel Investor 2Angel5,0005.0%₹60LPre-Seed
Seed Fund IVC / Seed5,0005.0%₹60LSeed
ESOP PoolESOP10,00010.0%Reserved
TOTAL1,00,000100%₹2.16Crraised to date
OWNERSHIP VISUAL
Founder 72%
8%
ESOP
Founder
Angel 1
Angel 2
Seed Fund
ESOP Pool
Total Raised
₹1.2Cr
Seed round
Runway
14 mo
At current burn
Next MIS
May 20
3 days
Active Investors
3
Committed capital
PROJECTED REVENUE · 2026Q1 actual · Q2–Q4 projected
₹11.2L
Q1 2026
Actual
₹18L
Q2 2026
Projected
₹28L
Q3 2026
Projected
₹42L
Q4 2026
Projected
Actual
Projected
INVESTOR ROSTER
INVESTOR INVESTED % EQUITY MIS FREQ LAST SENT STATUS
Arjun Kapoor Angels₹50L3.2%MonthlyMay 10Active
Riya Ventures₹40L2.5%MonthlyMay 10Active
FamilyOffice India₹30L1.9%QuarterlyApr 30Active
Management Information System
Monthly investor-grade operating metrics · nailinit · FY2026
May MIS due May 20
Revenue MTD
₹1.57L
May 2026 · 17 days
Run-rate (May)
₹2.8L
vs ₹4.2L Apr
Orders MTD
162
AOV ₹969
Gross Margin
74.3%
+0.8pp vs Apr
Burn Rate
₹6.2L
Monthly
Runway
11 mo.
₹68.4L in bank
REVENUE TREND (₹ Lakhs) Jan – May 2026
₹2.1L
Jan
₹2.9L
Feb
₹3.8L
Mar
₹4.2L
Apr
₹1.57L
MTD
May
MONTHLY BREAKDOWN
MONTH REVENUE ORDERS AOV GROSS MARGIN BURN MoM STATUS
Jan 2026 ₹2.1L 158 ₹1,329 72.8% ₹6.0L Sent
Feb 2026 ₹2.9L 216 ₹1,343 73.1% ₹6.1L +38.1% Sent
Mar 2026 ₹3.8L 284 ₹1,338 73.5% ₹6.1L +31.0% Sent
Apr 2026 ₹4.2L 312 ₹1,346 73.5% ₹6.2L +10.5% Sent
May 2026 MTD ₹1.57L 162 ₹969 74.3% ₹6.2L 17d in Pending
CHANNEL SPLIT · APR 2026
D2C / Website
₹1.68L
40% of rev
Zepto
₹1.26L
30% of rev
Blinkit
₹0.84L
20% of rev
Amazon / Other
₹0.42L
10% of rev
KEY OPERATING METRICS
METRIC JAN FEB MAR APR TREND
CAC (blended)₹312₹285₹271₹248↓ Improving
LTV (12mo est.)₹1,840₹1,920₹2,100₹2,280↑ Growing
LTV:CAC Ratio5.9x6.7x7.7x9.2x↑ Strong
Repeat Rate24%27%29%31%↑ Growing
Return Rate3.1%2.6%2.3%2.1%↓ Improving
NPS Score54586167↑ Excellent
TEAM & OPERATIONS
9
Full-time employees
2
Open roles
4
Live channels
38
Live SKUs
Year 1 Target
₹25 Cr
FY2026–27
Year 2 Target
₹65 Cr
FY2027–28
2-Year Total
₹90 Cr
8-quarter plan
Y2 vs Y1
+160%
Projected YoY
8-QUARTER REVENUE PROJECTION · FY2026–28 (₹ Crores)Q2'26 actuals · Q3'26+ projected
₹4Cr
Q2'26
JAS
₹5.5Cr
Q3'26
OND
₹7Cr
Q4'26
JFM
₹8.5Cr
Q1'27
AMJ
₹12Cr
Q2'27
JAS
₹15Cr
Q3'27
OND
₹17Cr
Q4'27
JFM
₹21Cr
Q1'28
AMJ
Actuals
Year 1 Projected
Year 2 Projected
CHANNEL SPLIT (₹ Crores)
CHANNEL Q2'26 Q3'26 Q4'26 Q1'27 Q2'27 2Y TOTAL
Zepto1.802.092.102.042.1616.09
Blinkit0.480.881.542.293.8427.39
D2C1.402.092.803.575.4041.88
Amazon / Other0.320.440.560.600.604.63
Total4.005.507.008.5012.0090.00
Projections based on assumptions and expected future events — not a certified financial model.
View only — files cannot be downloaded from this portal. Contact admin for secure file access.
Legal & Compliance
SHA · Term Sheet · Cap Table · ROC Filings
4 files
Financial Statements
P&L · Balance Sheet · Cash Flow · Projections
4 files
Product & Market
Pitch Deck · Market Research · Roadmap
3 files
Investor Relations
MIS Archive · Board Decks · Update Emails
3 files
Timeline of sent investor updates
UPDATE HISTORY
May 10
April MIS Update
Revenue ₹4.2L (+10.5% MoM) · 312 orders · AOV ₹1,346 · Blinkit expansion live · D2C growth tracking.
Opened
Apr 8
March MIS Update
Revenue ₹3.8L (+31% MoM) · 284 orders · AOV ₹1,338 · Zepto listing confirmed · Myntra return rate flagged.
Opened
Mar 10
February MIS Update
Revenue ₹2.9L · 216 orders · AOV ₹1,343 · Amazon live · Seed round fully deployed · Hiring 2 roles.
Opened
Feb 12
January MIS Update
Revenue ₹2.1L · 158 orders · AOV ₹1,329 · First full month post-seed · D2C store launch · team onboarded.
Delivered
Pitch Deck
Investor Presentation · nailinit · Seed Round
📄
Upload your pitch deck
Upload a PDF to view it here. Only you and invited investors can see this.
Diligence room is being configured. Add sections via Settings → Investor → Diligence.
📋
Company Overview
Business model · Team · Market · Vision
Awaiting upload
💰
Financials
Audited P&L · Cap Table · Burn · Projections
Awaiting upload
⚖️
Legal
Incorporation · SHA · IP · Contracts
Awaiting upload
📈
Traction
MIS history · Channel data · Growth metrics
Awaiting upload
Inbox 23 open
Garima Mehta 2h
Skin reaction on Gel Nail Kit
P0 TKT-0890
Pooja Sharma 3h
Wrong product received
P1 TKT-0889
Rekha Nair 5h
Nails broke within 2 days
P1 TKT-0888
Sunita Patel 8h
Return not processed after 7 days
P1 TKT-0887
Anika Joshi 1d
Tracking number not working
P2 TKT-0886
Divya Singh 1d
Order shows delivered, not received
P2 TKT-0885
Meera Krishnan 2d
Discount code not working
Resolved TKT-0884
ESCALATED · P0 TKT-0890
G
Garima Mehta
garimamehta@gmail.com · Customer since Mar 2026 · Order #2734
CUSTOMER MESSAGE
"I used the Gel Nail Kit and had a skin reaction — my fingers swelled up. I am allergic to some chemicals. Please help immediately."
TIMELINE
May 16, 2:14 PMTicket opened via chat
May 16, 2:45 PMAuto-assigned to queue
May 16, 4:30 PMAwaiting response ← NOW
SUGGESTED RESPONSE
All (20) Shipping Returns Product Application Other
How long does delivery take?
Standard delivery takes 3–7 business days. Express (2–3 days) is available in metro cities (Mumbai, Delhi, Bengaluru, Hyderabad, Chennai).
Shipping
My tracking number isn't working / updating.
Tracking activates within 24 hours of dispatch. Please share your order ID and we'll check the status directly with our logistics partner and update you within 2 hours.
Shipping
My order shows delivered but I haven't received it.
Please check with your neighbours, building security, or mailbox first. If still not found, share your order ID — we'll investigate and reship within 2 business days at no cost.
Shipping
Can I change my delivery address?
Address changes are possible within 2 hours of ordering. After your order is dispatched, we're unable to redirect it. Please contact us immediately with your order ID.
Shipping
What is your return and refund policy?
We accept returns within 7 days of delivery for unopened products. Used products are eligible only if defective or damaged. Refunds are processed within 5–7 business days after receiving the returned item.
Returns
How do I initiate a return?
Reply to your order confirmation email with clear photos of the product and reason for return. Alternatively, WhatsApp us at our support number. We'll arrange a pickup within 48 hours — no questions asked for first-time customers.
Returns
When will I receive my refund?
Once we receive and inspect the returned item (2–3 days after pickup), your refund is processed within 5–7 business days to your original payment method. UPI refunds are faster — typically 24–48 hours.
Returns
Can I exchange a product for a different shade?
Yes! Free exchanges for the same or lower price point are available once within 7 days of delivery. For shade/design swaps, share your order ID and preferred exchange item and we'll arrange it.
Returns
How long do nailinit press-ons last?
With proper application and care, our nails last 5–7 days. Using the included prep kit (clean, buff, dehydrate) before application significantly extends wear time. Avoid prolonged water exposure.
Product
Are nailinit nails reusable?
Yes! Nails applied with our adhesive tabs can be reused 3–5 times. To reuse, gently remove (see removal instructions), clean the back, and reapply with a fresh tab. Glue application is permanent.
Product
I'm worried about allergies — what are the ingredients?
Our nails are made from ABS plastic. They are free from formaldehyde, toluene, and DBP. Our adhesive tabs contain acrylic-based adhesive. The full ingredient list is available on our website. For skin reactions, please stop use immediately and contact us for a full refund.
Product
What sizes are included? Will they fit my nails?
Each pack includes 24 nails across 12 sizes (XS to XL) to fit virtually all finger widths. Our sizing guide on the website and Instagram highlights helps you find your fit. If unsure, size up — nails can be gently filed.
Product
Will press-ons damage my natural nails?
No! Our adhesive tab system is designed to be gentle on natural nails. Avoid using super glue, as that can cause damage. Always use our tabs and follow the removal guide — never force or peel off.
Product
How do I apply nailinit press-ons correctly?
1. Clean nails with polish remover. 2. Lightly buff the surface. 3. Apply prep spray (included). 4. Select your size — peel the tab — press firmly for 30 seconds. Video tutorials are on our Instagram highlights @nailinit.
Application
How do I remove the nails without damage?
Soak your nails in warm soapy water for 10–15 minutes, then gently lever from the side using the included removal stick. Never force or peel — this can damage natural nails. Do not use acetone on our nails.
Application
Can I use my own nail glue instead of the tabs?
We recommend our adhesive tabs for best results, easy removal, and reusability. Third-party nail glue will make removal harder and nails non-reusable. If you do use glue, ensure it's nail-safe — not super glue.
Application
Do you offer customisation or bulk orders?
Yes! We offer custom nail sets for orders above ₹5,000 — ideal for weddings, events, and gifting. Email us at custom@nailinit.com with your design reference, occasion, and quantity.
Other
Can I cancel my order?
Orders can be cancelled within 1 hour of placing — reply to your confirmation email or WhatsApp us immediately. After dispatch, cancellation is not possible but you can initiate a return once delivered.
Other
Do you ship internationally?
Currently we ship within India only — all states and UTs. International shipping is planned for Q4 2026. Join our waitlist at nailinit.com/international to be notified first.
Other
Do you have a loyalty or rewards program?
Yes! nailclub members earn 1 point per ₹10 spent. 500 points = ₹50 off your next order. Register free at nailinit.com/nailclub. Points never expire.
Other

AI Support Assistant ✦

Type any customer question — get a channel-perfect response instantly.

Nia AI
Hi! I'm your AI support assistant. Paste or type any customer question and I'll draft the perfect response for your selected channel. Try: "Customer says nails fell off after one day"
Respond via channel:
Quick prompts:
Nails fell off too quickly
Application + retention response
Wrong product received
Error + replacement response
Refund not received yet
Status + timeline response
Skin reaction / allergy
P0 escalation response
Order not delivered
Investigation + reship response
How to remove nails safely
Step-by-step tutorial response
Open Tickets
23
+3 vs last week
Avg Response Time
4.2h
↓ from 5.1h
CSAT Score
4.6/5
+0.2 vs last month
Resolution Rate
78%
↑ from 71%
Tickets by Channel
Shopify11
Amazon5
Myntra3
Zepto2
Instagram2
Tickets by Category
Shipping / Tracking9
Returns / Refunds7
Product Quality4
Wrong Order2
Other / Allergy1
Top Recurring IssuesThis month
1
Shipping delays / tracking not updating
Primarily Zepto and Myntra orders
9High
2
Return not processed within SLA
Expected 5-day window exceeded
7Medium
3
Product quality — nails breaking prematurely
Within 2–3 days of application
4Medium
4
Wrong product dispatched
Shade mix-up at fulfilment
2Low
5
Skin reaction / allergy (P0)
Escalated — product safety review in progress
1P0
Total Customers
2,808
+312 this month
Repeat Customers
11%
↑ from 8%
Avg Orders / Customer
1.3
Lifetime avg
Customer LTV
₹945
↑ from ₹812
Top Customers by SpendLifetime · All channels
CUSTOMER ORDERS TOTAL SPENT LAST ORDER RISK FLAG
Garima Mehta
garimamehta@gmail.com
3₹1,847May 16⚠ P0 Open
Beena Muthappa
beenamuthappa@gmail.com
4₹1,068May 16
Pranavee Chandankhede
pranaveec@gmail.com
3₹1,058May 14
Manika Aggarwal
manika.aggarwal@gmail.com
2₹1,032May 16
Nikita Goyal
nikita.goyal@gmail.com
4₹1,028May 15
Srishti Dixit
srishti.dixit@gmail.com
4₹1,028May 14
Pratiksha Hajare
pratiksha.h@gmail.com
3₹969May 14
Sneha Parikh
sneha.parikh@gmail.com
3₹969May 13
ORDER STATUS LOOKUPShopify D2C · ⏳ Connecting…
Enter an order ID to look up status
Live from Shopify · Try #2878, #2877, or any recent order.
GENERATE CODE
DISCOUNT TYPE
DISCOUNT AMOUNT (%)
MIN ORDER VALUE (₹)
EXPIRY
CUSTOMER NOTE (OPTIONAL)
RECENT CODES
CODE TYPE NOTE USED STATUS
SORRY1010% offApology — delayed order1/1Used
NEWCUST1515% offNew customer welcome0/1Active
RESTOCK20₹20 offRestock wait compensation0/1Expired
Support Channel Integrations
Connect your customer-facing channels so tickets, DMs, and queries flow into one inbox. Each integration can be enabled individually.
📱
Instagram DMs
Direct messages & comment replies → support inbox
Connected
💬
WhatsApp Business
Messages from +91 number → support inbox
Connected
📦
Amazon Seller Central
Buyer messages & returns → support inbox
🛍
Nykaa Seller Hub
Customer queries from Nykaa listings
Gmail / Email
Support emails → hello@nailinit.com
🐦
Twitter / X
Brand mentions & DMs → support queue
🛒
Meesho / Flipkart
Marketplace queries & returns
+
Add Custom Channel
Webhook, Zapier, or custom API
Note: Channel integrations are displayed for planning. Full sync requires API credentials configured in Settings → Integrations. Currently receiving data from Instagram DMs and WhatsApp via manual import.
T
Tanishq
tan@nailinit.com
OWNER
Settings
You
Workspace
Platform
Operations
Profile Photo
T
Change
JPG, PNG or GIF · Max 5MB
Shown across the workspace
Personal Info
Display name
Used as your name across all modules
Role / Title
Shown on your profile and in team view
Email
Your login email
Role
OWNER
Preferences
Timezone
Language
Date format
Security
Password
Last changed never
Two-factor auth
Add an extra layer of security
Workspace
Workspace name
Shown across all modules
Phase
Current build version
Nia v1.0 · Phase 1
Currency
Used in Finance & Sales OS
Timezone
Fiscal year starts
Profile
Name
Email
tan@nailinit.com
Role
OWNER
AI Models — Central Config
Keys are stored server-side (owner-only) and every generation runs through Nia's backend — they never live in the browser. Claude powers Ask Nia + copywriting; OpenAI powers image generation; Higgsfield is the video slot.
Brand Identity
Brand name
nailinit
Tagline
"Your nails. Your story."
Category
D2C Nail Beauty · Press-On Nails
Market
India · Urban D2C
Target audience
Indian women 18–32 · urban · digitally native
Positioning
Premium, accessible, self-expression
Colour Palette
Hover swatches for hex codes
Typography
Primary font
Clash Display · 500–700
Body font
Inter · 400–600
Style
Clean, minimal, editorial
Voice & Tone
Personality
Confident · warm · empowering
Language
English + Hinglish casual
Terminology
"press-on" — never "fake nails"
Key themes
Ease, quality, self-expression, affordability
Visual Style
Photography
Candid nail motion · Indian settings · editorial
Do
Soft lighting, blush + cream tones, natural hands
Don't
No text overlay, no logos in product images, no heavy filters
Hashtags
#nailinit #pressonperfe ction #nailaesthetics
Connected Sources
🛍
Shopify D2C
nailinit.myshopify.com · Orders, revenue, customers
● Live
📊
Google Sheets
Finance projections & manual data
Pending
📦
Amazon Seller Central
Manual data currently · API connection pending
Manual
🟢
WhatsApp Business API
Support & customer messaging
Not connected
📱
Instagram Graph API
DM management & content analytics
Not connected
🚚
Blinkit / Zepto
Q-commerce channels · manual data
Manual
🤖
AI Models (central)
Claude · OpenAI images · Higgsfield — configure under Brand & AI
Coming in Phase 2
Nykaa / Myntra seller API
Q3 2026
Shiprocket tracking
Q3 2026
Meta Ads
Q3 2026
Team Members
T
OWNER All modules
RK
Member Brand · Sales
NK
Member Brand · Marketing
PM
Member Product
AS
Member Sales · Brand
VR
Member Finance · Sales
Spaces & Teams
Module Access
Lock or unlock modules for your team. Locked modules are hidden from non-owners.
Notification Preferences
New orders
On
Low inventory alerts
On
Weekly finance summary
On
Support escalations
On
Investor updates due
Off
Delivery
In-app
On
Email
tan@nailinit.com
WhatsApp
Not connected
Warehouses
Manage storage locations and channel assignments
All Locations
Sales Channels
Configure invoice model, credit terms, commission, and warehouse per channel
Channel Configuration
ACTIVE EMPLOYEES
9
Dot & Shadow · Apr 2026
MONTHLY CTC
₹10.09L
Gross payroll · April 2026
NET PAID · APR
₹9.18L
After deductions
NEW JOINERS · APR
2
D&S021, D&S023
PAYROLL TREND · NET PAIDJan – Apr 2026
₹8.27L
₹5.96L
₹7.69L
₹9.18L
Jan
Feb
Mar
Apr
DEPARTMENT BREAKDOWN9 active employees
Leadership
Tanishq, Sameep, Disha
3
Creative & Content
Manasi, Arsheen, Ria
3
Operations
Amir, Manu
2
Intern
Maanya
1
Team Directory
9 active employees · Dot & Shadow / nailinit
EMP CODE NAME DESIGNATION DEPARTMENT JOINING DATE CTC STATUS
D&S01 Tanishq Director Leadership Jan 2024 ₹1,50,000 Active
D&S003 Manasi Kanthikar Lead – Visual Strategist Creative & Content Mar 2024 ₹62,500 Active
D&S004 Disha Mehta Head – Brand & Product Leadership Apr 2024 ₹2,49,491 Active
D&S010 Amir Rashid Khan AM – Warehouse & Logistics Operations Sep 2024 ₹45,000 Active
D&S019 Manu Jayadev Lead – Revenue & Marketplaces Operations Jan 2025 ₹1,20,000 Active
D&S020 Sameep Rehlan Chief of Staff Leadership Feb 2025 ₹2,20,000 Active
D&S021 Maanya Solanki Design & Strategy Intern Intern Apr 2026 ₹12,000 Intern
D&S022 Arsheen Shaikh Creative & Influencer Manager Creative & Content Mar 2026 ₹70,200 Active
D&S023 Ria Sadhwani Creative Strategist Creative & Content Apr 2026 ₹80,000 Active
TOTAL GROSS CTC
₹10,09,191
April 2026 · 9 employees
TOTAL NET PAID
₹9,18,220
After all deductions
TOTAL DEDUCTIONS
₹90,971
PF, PT & other
EMPLOYEES PAID
9
Pending approval
PAYROLL REGISTER · APRIL 2026All amounts in ₹
NAME DESIGNATION GROSS CTC DEDUCTIONS NET PAY STATUS
TanishqDirector1,50,00012,7671,37,233Pending
Manasi KanthikarLead – Visual Strategist62,50020062,300Pending
Disha MehtaHead – Brand & Product2,49,49139,6912,09,800Pending
Amir Rashid KhanAM – Warehouse & Logistics45,00020044,800Pending
Manu JayadevLead – Revenue & Marketplaces1,20,0002001,19,800Pending
Sameep RehlanChief of Staff2,20,0002002,19,800Pending
Maanya SolankiDesign & Strategy Intern12,000012,000Pending
Arsheen ShaikhCreative & Influencer Manager70,20016,38053,820Pending
Ria SadhwaniCreative Strategist80,00021,33358,667Pending
TOTAL9 employees10,09,19190,9719,18,220
Attendance Register
April 2026 · 22 working days
EMPLOYEE WORKING DAYS PRESENT ABSENT LOP DAYS ATTENDANCE %
Tanishq222200100%
Manasi Kanthikar22211095.5%
Disha Mehta22202190.9%
Amir Rashid Khan222200100%
Manu Jayadev22211095.5%
Sameep Rehlan222200100%
Maanya Solanki22193086.4%
Arsheen Shaikh22184381.8%
Ria Sadhwani22202190.9%
>95% — On Track 85–95% — Monitor <85% — Action Needed
Payroll Approval — April 2026
Awaiting Director approval before salary transfer
APPROVAL WORKFLOW
HR Review
Attendance & deductions verified
Done
Finance Review
Budget check & ledger reconciliation done
Done
Director Approval
Final sign-off before bank transfer
Pending
PER-EMPLOYEE APPROVALApproval sends transfer instructions to Kotak Current Account
EMPLOYEE BANK NET SALARY ACTION
TanishqKotak₹1,37,233
Manasi KanthikarBank of Maharashtra₹62,300
Disha MehtaHDFC₹2,09,800
Amir Rashid KhanIDFC First₹44,800
Manu JayadevCanara Bank₹1,19,800
Sameep RehlanICICI₹2,19,800
Maanya SolankiHDFC₹12,000
Arsheen ShaikhSBI₹53,820
Ria SadhwaniCanara Bank₹58,667
Approval sends salary transfer instructions to the Kotak Current Account. Ensure all employee bank details are up to date before approving.
Task Performance — May 2026
Based on ClickUp task data · Updated May 17, 2026
ORG COMPLETION RATE
84%
Across all active employees
TOTAL TASKS
127
Assigned this month
OVERDUE
18
Requires attention
AVG DAYS TO CLOSE
2.3
Days from assign to done
INDIVIDUAL PERFORMANCE · MAY 2026
EMPLOYEE ASSIGNED COMPLETED IN PROGRESS OVERDUE COMPLETION % AVG CLOSE
Tanishq22211095.5%1.8d
Manasi Kanthikar14131092.9%2.1d
Disha Mehta18171094.4%2.0d
Amir Rashid Khan16131281.3%3.1d
Manu Jayadev20191095.0%1.9d
Sameep Rehlan25241096.0%1.7d
Maanya Solanki751171.4%3.4d
Arsheen Shaikh14102271.4%3.2d
Ria Sadhwani13101276.9%2.8d
>90% — On Track 75–90% — Monitor <75% — Action Needed
ESOP Structure
Employee Stock Option Plan · Dot & Shadow
Active Pool
ESOP POOL
10%
of fully diluted equity
OPTIONS GRANTED
6.2%
of pool allocated
VESTING PERIOD
4 yrs
1-yr cliff
ELIGIBLE EMPLOYEES
5
of 9 total
ESOP GRANTS
EMPLOYEE DESIGNATION OPTIONS GRANT DATE CLIFF VESTING STATUS
Disha MehtaHead – Brand & Product2,500Apr 2024Apr 2025 ✓
33% vested
Sameep RehlanChief of Staff1,800Feb 2025Feb 2026 ✓
27% vested
Manu JayadevLead – Revenue & Marketplaces1,200Jan 2025Jan 2026 ✓
29% vested
Manasi KanthikarLead – Visual Strategist800Mar 2024Mar 2025 ✓
37% vested
Amir Rashid KhanAM – Warehouse & Logistics500Sep 2024Sep 2025 ✓
21% vested
VESTING SCHEDULE
📅 Cliff Period: 1 year from grant date — no options vest before this
📈 Vesting Cadence: Monthly over 36 months post-cliff (4-year total)
💼 Exercise Window: 90 days after leaving the company
📋 Strike Price: Fair market value at grant date
🏛️ Plan Governed Under: Companies Act 2013, SEBI SBEB Regulations 2014
Holiday Calendar · 2026
National + Regional holidays for Dot & Shadow / nailinit
TOTAL HOLIDAYS
15
FY2026
REMAINING
9
in the calendar year
NEXT HOLIDAY
Jun 17
Eid al-Adha
OPTIONAL LEAVE
2
employee's choice
HOLIDAY LIST · 2026
DATEHOLIDAYDAYTYPE
Jan 14Makar SankrantiWednesdayNational
Jan 26Republic DayMondayNational
Feb 26Maha ShivratriThursdayRegional
Mar 30HoliMondayNational
Apr 2Good FridayThursdayNational
Apr 14Dr. Ambedkar JayantiTuesdayNational
May 1Maharashtra Day / Labour DayFridayRegional
Jun 17Eid al-Adha ← NextWednesdayNational
Aug 15Independence DaySaturdayNational
Aug 27JanmashtamiThursdayNational
Oct 2Gandhi JayantiFridayNational
Oct 22DussehraThursdayNational
Nov 1DiwaliSundayNational
Nov 5Diwali HolidayThursdayCompany
Dec 25ChristmasFridayNational
Company Policies
Official HR policies · Dot & Shadow / nailinit
POLICY DOCUMENTSClick to view · hover to download
📋
Employee Handbook
Code of conduct, values, working hours, leave policy
v2.1
🏖️
Leave Policy
Annual leave, sick leave, casual leave, maternity/paternity
v1.3
💰
Compensation & Benefits Policy
Salary structure, PF, gratuity, reimbursements
v1.1
🔒
Data Privacy & Confidentiality
NDA, IP ownership, data handling, DPDP Act compliance
v1.0
📱
Remote & Hybrid Work Policy
WFH eligibility, tools, availability expectations
Draft
⚖️
POSH Policy
Prevention of Sexual Harassment — POSH Act 2013 compliance
v1.0
🔑

Super Admin now lives at /admin.html

Team accounts, tab access, and the access matrix moved to its own console — separate login, meant to run at an admin subdomain. Same real accounts, same API, just its own page.

Open Super Admin →
Employee Onboarding
Track new hires from offer accept to Day 1
Creator & Influencer Database
All creators, gifting contacts, and collab partners for nailinit
Total Creators
24
in database
Active Collabs
6
this month
Avg. Engagement
4.8%
across roster
Gifted This Month
11
units sent
CREATOR ROSTER
CREATOR HANDLE TIER FOLLOWERS ENG. RATE NICHE STATUS
Riya Khanna
riya@nailswithriya.com
@nailswithriyaMacro2.1M5.2%Nail Art · BeautyActive
Simran Bedi
simran@getbeautyfix.com
@getbeautyfixMacro890K4.1%Beauty · LifestyleActive
Aanya Mehrotra
aanya@nailsbyaanya.in
@nailsbyaanyaMicro124K6.8%Nail ArtActive
Priya Chadha
priya@nailartpriya.com
@nailartpriyaMicro78K7.4%Nail Art · DIYActive
Keya Dalal
keya@beautychronicle.in
@beautychronicleNano31K9.1%Beauty · ReviewsGifted
Tara Nambiar
tara@taranailtips.com
@taranailtipsNano18K11.3%Nail Art · TutorialsGifted
Mira Kapoor
mira@glambymirak.in
@glambymirakMega4.6M3.2%Beauty · FashionOutreach
Event Calendar
Upcoming Events
6
Next 90 days
Next Event
May 24
Blinkit Activation · Mumbai
Budget Allocated
₹3.2L
Q2 FY2026
Events Done FY26
4
All completed
UPCOMING EVENTS
24
MAY
Blinkit Brand Activation · Mumbai
In-store nail display at 12 Blinkit dark stores across Andheri, Powai, Bandra. Sampling + QR code campaign.
Budget: ₹80,000 · Owner: Amir · Vendors: 2 confirmed
Activation
29
MAY
Creator Meet & Greet · Delhi
Invite-only creator event for nail content creators. Product gifting, live nail art, and collab briefing for Summer '26.
Budget: ₹1,20,000 · Owner: Arsheen · RSVPs: 12 confirmed
Creator
14
JUN
Nykaa Beauty Festival · Booth
Branded booth at Nykaa In-Real-Life beauty festival. Live nail art, sampling, brand ambassador presence.
Budget: ₹1,50,000 · Owner: Disha · Stall confirmed
Exhibition
28
JUN
Summer Collection Launch · D2C
Digital-first product launch for Summer '26 range. Coordinated across D2C, Zepto, and social drops.
Budget: ₹60,000 · Owner: Ria · Planning phase
Launch
Event SOPs & Checklists
Standard operating procedures for every event type
ACTIVATION EVENT CHECKLISTTemplate
Venue booking confirmed + deposit paid
Vendor contracts signed (décor, AV, catering)
Creator invite list finalised and sent
Gift hampers packed and labelled
Brand kit and signage printed
Content brief shared with attending creators
On-site photographer / videographer confirmed
QR code landing page set up and tested
Post-event content tracker created in Notion
Budget reconciliation and vendor payment processed
CREATOR GIFTING SOPTemplate
  1. Identify creator tier and select appropriate kit SKUs
  2. Pack hamper: product + handwritten note + brand card + tracking form
  3. Log gifting in Creator Database (date, SKUs, address)
  4. Send dispatch confirmation via DM / WhatsApp
  5. Follow up 48 hrs after delivery — confirm receipt
  6. Tag content once posted; save to brand asset folder
  7. Log UGC metrics 7 days post-post: views, saves, reach
DIGITAL LAUNCH SOPTemplate
  1. Confirm product is live on D2C, Zepto, and Blinkit before launch date
  2. Creator briefs sent 10 days in advance; content go-live aligned
  3. Paid ads go live on D-Day at 9 AM — Meta + Google
  4. Email + WhatsApp blast to D2C subscribers
  5. Monitor orders and stock every 2 hrs for first 48 hrs
  6. Post-launch debrief at Day 7: sell-through rate, return rate, creator ROI
Event Vendor Database
Trusted vendors for activations, shoots, and creator events
Total Vendors
14
in database
Verified
9
worked with us
Avg. Lead Time
5 days
for activation setup
Avg. Rating
4.3★
internal score
VENDOR ROSTER
VENDOR CATEGORY LOCATION CONTACT RATING STATUS
Pixelcraft StudiosPhoto / VideoMumbaiRaj · 98200 123444.8★Verified
Bloom Décor Co.DécorDelhiSmita · 98110 443214.5★Verified
PrintFast IndiaPrintMumbaiAnand · 98200 556784.2★Verified
QuickShip LogisticsLogisticsPan-IndiaVikram · 99000 332104.0★Verified
SoundWave EventsAV / SoundDelhiRohit · 98765 112233.9★Trial
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Nia AI
Company copilot · nailinit OS
Nia can query data, create tasks, and explain anything about nailinit
CONTACT
EMAIL
CHECK SIZE
TYPE
WIRE STATUS
FOCUS
PORTFOLIO
NEXT ACTION
UPDATE STAGE
NOTES
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CONTACT PERSON
PHONE
EMAIL
WEBSITE
FACTORY ADDRESS
LEAD TIME
MOQ
CREDIT LIMIT
PAYMENT TERMS

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Files will be added to your Files OS
> Time = Duration # Project * Tags < Deadline ! Priority @ Guest